Since our inception in 1973 our mission has been to serve the total automotive needs of our customers. Our vision is to be an organization dedicated to creating lifelong, enthusiastic customers, by delivering superior value, and providing extraordinary personal service. Using the simple motto of Treat people like you would like to be treated as the hallmark by which we do business, Al Serra Auto Plaza has grown from a small, stand-alone Chevrolet dealership, to become Michigan's largest automotive complex. Our no pressure, no hassle, no haggle Best Price approach is a simple method of conducting business. We believe in providing the best price up front and the actual cash value bids for all trades. Our professional sales personnel are more concerned with assisting you in the selection of your new automobile, than in trying to get you to pay more than what is reasonable. As a result of our outstanding dedication and teamwork, I am confident that our knowledgeable staff will meet and exceed your every expectation.
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