About Rasmussen Reports Rasmussen Reports is an electronic media company specializing in the collection, publication and distribution of public opinion polling information. The company was founded by Scott Rasmussen in October 2003. Rasmussen Reports generates a daily cycle of news reports based on original survey results and what we refer to as Media Meters. The results, posted on www.rasmussenreports.com, track the political world, current events, consumer confidence, business topics and the president's job approval ratings daily. To support this extensive news coverage, Rasmussen Reports is the only firm conducting both an ongoing series of national tracking polls on a nightly basis and regular state surveys. Rasmussen Reports conducts more public polls than any other firm and makes its money by selling advertising, title sponsorships and subscriptions. If it's in the news, it's in our polls is more than our slogan. It's how we do business. Our polling ideas are generated at a morning news meeting and pulled from the headlines of the day. Rasmussen Reports highly values its independence and credibility and cannot be hired to conduct a poll for anyone. Rasmussen Reports serves a large, well-informed and engaged audience that continues to grow. We have the largest online audience for public opinion data and a growing social media presence, with tens of thousands of Twitter followers and Facebook friends. During 2009, we passed Gallup to become the most searched-for source of public opinion information on Google. Rasmussen Reports reaches millions of visitors online and over 100, 000 subscribers by generating original public opinion data and other information that is relevant, timely and accurate.
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