ABOUT ROOSTER BUSH DEALERSHIPS... R. L. Rooster Bush started his first used car business in a tiny office under an oak tree outside of Lenoir, NC in the community of Whitnel in 1951. Today, we have two General Motor's dealerships, in Morganton and in Lenoir, NC. With word of mouth as the greatest advertisement, business grew rapidly. In 1957 the Oldsmobile franchise was purchased from a relative, Mr. Herbert Smith. This business was located on Willow Street in a livery stable and known as Motors. In just a matter of a few short months Rooster had outgrown the location. The dealership relocated in 1958 to Smith Crossroads on Highway 321. This was a very exciting move, as this building even included a show room that could display as many as three cars. Soon Rooster had developed such a reputation for honest deals and quality service that people from all over the southeast came to do business with him. In 1959 the Pontiac franchise was added with the GMC truck line to fol low in 1960. Soon, growing pains were soon to return, and as always Rooster had great expectations. In 1966 over thirty-two acres on Highway 321, south of Lenoir, were purchased and a new and modern facility was built on the hillside. In 2004 the Buick franchise was added with the GMC truck line to follow in 1960. Soon, growing pains were soon to return, and as always Rooster had great expectations. In 1966 over thirty-two acres on Highway 321, south of Lenoir, were purchased and a new and modern facility was builtYear Established: 1951.